Martin is FOUNDING MEMBER of the International Association for Coaching


The science behind coaching has a long history, to read Martin's latest PDF on coaching, science, myths and snale-oil; click here 
A thought piece about the inevitability of AI and robatics - and theimpact it will have on society 



'WTF'  Available on line and in good bookstores

This is Martin's first Popular Psychology Book, published by Crown House Publications and is a collection of, often cringe-making examples of 'what not to do' if you want to be successful, and then how to avoid allowing those things to happen to you. With a foreword from the world leading international superstar of wellbeing and best-selling author Jason Vale, it is both a useful and amusing addition to any book collection and a great present for anyone to give or receive.




Mobile site for WTF Just Happened?  

Why the iABCt? 
Martin established the iABCt in 2010 as a training facility to meet the needs of individuals desirous of acquiring the skills, approaches and coaching philosophy he espouses.
There are ocassional open courses, however, most iABCt programmes are designed and delivered for organisations that recognise the benefits of introducing professional coaching to the workplace, and are attracted by the high quality of the training Martin provides as well as desirous of the more relaxed atmosphere associated with a venue on a sub-tropical island.
Networking groups, societies, associations and semi-social organisations are invited to enquire about an iABCt professional coaching course that may be provided exclusively for their members.
The most popular programme is the 3 day 'Coaching Manager Award'. This equips participants that work in, manage, or direct any size of organisation to begin immediately applying skills, tools, and approaches to improve performance and effectiveness.

Prices that include accommodation and breakfast in the sunny south of Tenerife in the Canary Islands,  course fees, course materials (including reference materials to take back to the workplace), for the three-day programme start from as little as £500


The iABCt Definition of Coaching:

"Coaching facilitates self-improvement by supporting a person in systematically acquiring skills and tools to both discover and overcome barriers to the achievement of personal and professional goals" 





Latest NEWS

Bookings are now being taken for presentations and workshops on

"Being a Boss doesn't make you a Leader"


 "My latest book is called 'FYI: Being a Boss doesn't make you a Leader' and is a light-hearted study of 22 ancient philosophers, and what they might ask when their team members need to do something different, if they were modern Coaching-Leaders. The talks and workshops tell their stories and make them relevant to managers today."

If you are blooking for something fresh, innovative, and a different take on approaching cultural change in an organisation then this is for you!

The book will be released for public sale before Christmas 2018. Bookings are njow being taken for talks and workshops from 2019 onwards.





For any other reasons to connect please use the button below:



 10 #GreatCoach reasons to read WTF!



  Click on the image for a PDF download


 Martin Goodyer's media involvement includes:
ITV's 'Jack Osbourne Adrenaline Junkie 3', Channel 4's 'The Fit Farm', Discovery's 'Diet-Busters', BBC TV expert contributor, including 'Inside-Out' and  BBC Radio coaching / psychology expert

If you are looking for a speaker to talk about coaching, or the introduction of a coaching culture then look no further. Martin's research keeps him at the cutting edge of the coaching profession. Call for a no obligation chat on 07768 232718