Business Coach, Author & Psychologist

"Coaching hasn't happened unless behaviour has changed"

"Coaching is the facilitation of self-determined and self-directed  behaviour-change within the context of a helpful conversation"


"Everyone can benefit from a coaching conversation. 'How to be a Great Coach' is a conversation between an experienced coach and a sceptical novice. It has been written as a conversational easy-read, to help you develop better conversations,- and maybe even start to become a coach along the way." 

Martin Goodyer


Who is Martin Goodyer?

One of the most experienced and effective Business & Executive Coaches with an extensive track record of successful coaching assignments stretching back for almost two decades. A coach with a decisive and focused strength-building approach to the achievement of both professional and and personal goals. A coach with a definite performance improvement focus who gets to the heart of the matter quickly, and recognises the value of time spent in a coaching conversation. A professsional, qualified, certified & accredited coach at the highest level, who not only practices as a coach but also teaches coaching methodology and the science underpinning coaching at the highest level. An experienced & knowledgeable coach who brings to coaching an extensive career directing diverse senior teams in the dynamic business evvironment of international hotels, and first hand knowledge of business leadership. A coach that coaches with the gravitas and presence that comes with more than 20,000 hours of  face to face, group and team coaching. A coach with a motivational & energizing style, who is as passionate about the concept of coaching for behavioural change as he is about the achievement of it. A coach who is relaxed, focused, fun & serious in equal ,easure, who is intellectually stimulating, and results oriented.
According to his clients, he's good!


Martin is FOUNDING MEMBER of the International Association for Coaching


The science behind coaching has a long history, to read Martin's latest PDF on coaching, science, myths and snale-oil; click here 
A thought piece about the inevitability of AI and robatics - and theimpact it will have on society 



'WTF'  Available on line and in good bookstores

This is Martin's first Popular Psychology Book, published by Crown House Publications and is a collection of, often cringe-making examples of 'what not to do' if you want to be successful, and then how to avoid allowing those things to happen to you. With a foreword from the world leading international superstar of wellbeing and best-selling author Jason Vale, it is both a useful and amusing addition to any book collection and a great present for anyone to give or receive.




Mobile site for WTF Just Happened?  

Why the iABCt? 
Martin established the iABCt in 2010 as a training facility to meet the needs of individuals desirous of acquiring the skills, approaches and coaching philosophy he espouses.
There are ocassional open courses, however, most iABCt programmes are designed and delivered for organisations that recognise the benefits of introducing professional coaching to the workplace, and are attracted by the high quality of the training Martin provides as well as desirous of the more relaxed atmosphere associated with a venue on a sub-tropical island.
Networking groups, societies, associations and semi-social organisations are invited to enquire about an iABCt professional coaching course that may be provided exclusively for their members.
The most popular programme is the 3 day 'Coaching Manager Award'. This equips participants that work in, manage, or direct any size of organisation to begin immediately applying skills, tools, and approaches to improve performance and effectiveness.

Prices that include accommodation and breakfast in the sunny south of Tenerife in the Canary Islands,  course fees, course materials (including reference materials to take back to the workplace), for the three-day programme start from as little as £500


The iABCt Definition of Coaching:

"Coaching facilitates self-improvement by supporting a person in systematically acquiring skills and tools to both discover and overcome barriers to the achievement of personal and professional goals" 





Latest NEWS

Congratulations to Glenn who is now the subject of the coaching project to demonstrate how much can be achieved in just 60 days. I was going to give the 'book / online course of activity' a typical coaching title, but on reflection it might now end up being called 'Be Like Glenn'! 
Also in production is an exciting new book for coaches, snappily entitled 'What would Aristotle Ask?' In an effort to help stimulate our coaching brains to instantly come up with just the right insightful question at the right time I''ve explored the the way 40 of our earliest amd most impactful philosphers thinking, and then re-imagined them as coaches. The resulting set of questions is interesting to say the least, and I'm hopeful that other coaches will find it as useful to their coaching as I have to mine. I expect it'll be released later in 2018.
Finally, I'm in the process of organising new dates for Tenerife courses; this year they are NOT for coaches, but for small and medium sized business managers who want the immediate benefits improved TRUST brings to the workplace. When managers learn how to ask and answer better questions, trust instantly improves and all the finincial benefits associated with improved trust go straight to the bottom line. These will be 3-day programmes that either start or end on a weekend. Watch this space.







For any other reasons to connect please use the button below:



 10 #GreatCoach reasons to read WTF!



  Click on the image for a PDF download


 Martin Goodyer's media involvement includes:
ITV's 'Jack Osbourne Adrenaline Junkie 3', Channel 4's 'The Fit Farm', Discovery's 'Diet-Busters', BBC TV expert contributor, including 'Inside-Out' and  BBC Radio coaching / psychology expert

If you are looking for a speaker to talk about coaching, or the introduction of a coaching culture then look no further. Martin's research keeps him at the cutting edge of the coaching profession. Call for a no obligation chat on 07768 232718